Friday, June 27, 2014

Adidas and Nike battle for social media World Cup

* Both brands bid to be "most talked about" in Brazil * Nike football sales jump to $2.3 bln * Up to 80 pct of viewers engage in social media during games * Adidas to pull Suarez marketing after suspension * Figures show Nike ads draw more viewers * Brazuca ball attracts millions of hits for Adidas By Stephen Eisenhammer and Emma Thomasson RIO DE JANEIRO/BERLIN, June 27 (Reuters) – Adidas might …


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