Though not always effective at preventing melees such as the one at Monroeville Mall, social media have given malls a leg up in the cat-and-mouse game with troublemakers.
http://www.wtae.com/news/malls-tracking-social-media-for-threats-protests/30459318?absolute=true
http://socialmediascoop1.wordpress.com/2014/12/30/malls-tracking-social-media-for-threats-protests/
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