Wednesday, January 21, 2015

Social engagement more important than TV ratings, says Fremantle boss

Advertisers now see TV’s ability to generate social media as its most valuable asset, says FremantleMedia’s digital chief Keith Hindle • Changing Media Summit 2015 programme Television might be here to stay but the industry is experiencing a seismic shift towards social media, FremantleMedia’s Keith Hindle has told the Guardian. Hindle – chief executive of digital and branded entertainment at …


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